Firefox is looking for customer evangelists to spread the news about Firefox with a marketing campaign called Firefox Flicks.
“With the tools to create video content now in many individuals’ hands, it’s quite possible that some of the most creative advertising work in the years ahead won’t come from the agencies, but from the consumers themselves! This campaign could become a model for others. Don’t bother coming up with the big idea yourself – tap your customer evangelists and see what they do.” full story
